Какво беше адресираното предизвикателство/проблем?
The sustainability of the resource. Minority varieties are varieties with very small cultivation areas, in some cases in danger of extinction and represent a percentage of less than 1% at the regional level.
It is important to address this problem, for the viability of the project in the first place, for environmental responsibility and biodiversity conservation and to promote innovation and sustainable development.
Как решихте проблема?
We propose to promote the demand, through its enhancement, for nurseries to produce vine plants of these varieties, since if we encourage their use by winegrowers we will have to be able to have genetic material for their plantation and thus expand the su
Какво е иновативно във вашия практически случай?
Development of innovative digital tools that facilitate information channels and consultation of databases of minority varieties with the aim of making up for these deficiencies that research projects on minority varieties already encounter. Design of a t
Какви са факторите за успех при решаването на проблема?
Product quality: Excellence in flavor, aroma and unique characteristics.
Differentiation and authenticity, highlighting the uniqueness of minority grape varieties
Solid and targeted marketing strategy to provide information to consumers of these varieties
Поуки
We had to work on 3 aspects:
– Idea & Concept.
-Development.
– Testing & поддържа.
Каква роля играе съветникът или консултантската служба с практическия случай?
Advisors play a fundamental role with functions such as advice on variety selection, crop management, quality control and evaluation of the sustainability of the land.
Може ли вашият подход да бъде прехвърлен и/или адаптиран за други иновационни предизвикателства и региони?
Да
Приблизителна възможност за прехвърляне в скала от 1 да се 5
(където 1 е лесно и 5 много трудно)
1
За споделяне на опит от добрата практика, Моля свържете се
Silvia Fernández
hola@cowine.es
Линк към външна информация