Какво беше адресираното предизвикателство/проблем?

We needed a name, an icone to gather all the agroecological actors of Occitania. Last years, we organized multiactors events as a multi-partners stand during an agricultural salon. We had 3 problems = 1-The structure that payed for the stand, was the one labeled on top of the stand. 2-The structures that were not attached to the Ecophyto plan, couldn’t be part of it. 3-All the different structures had their labels and the farmers were lost. So we needed a new label to gather everyone, to show during multiactors actions et to clarify the communication to the farmers.

Как решихте проблема?

We payed a communication company to find a name, a baseline and an icone that gather every agroecological actors of Occitania. They animated 3 interactives workshops and suggested few names and images. Following a vote, we had a logo that represents all the work we all do, the common aim and common message that gather us.

Какво е иновативно във вашия практически случай?

We created a label that gather all the agroecological actors of Occitania and rules of its use. All partner signed up and use it during multipartners actions.

Какви са факторите за успех при решаването на проблема?

All the partners were invited to participate to the interactive workshops and all their points of view were taken to create this common label.

Поуки

When partners use the common label to communicate, we suggest them to add their own logo too, for example in small scale at the bottom, to be sure not to be forgotten.

Каква роля играе съветникът или консултантската служба с практическия случай?

Advisers were involved in the interative workshops and votes to promote the farmers point of views.

Може ли вашият подход да бъде прехвърлен и/или адаптиран за други иновационни предизвикателства и региони?

Да

Приблизителна възможност за прехвърляне в скала от 1 да се 5

(където 1 е лесно и 5 много трудно)

1

 

За споделяне на опит от добрата практика, Моля свържете се

Lise ARDHUIN LAPORTE-RIOU

lise.ardhuin@occitanie.chambagri.fr

Линк към външна информация

https://draaf.occitanie.agriculture.gouv.fr/unisson-les-voies-de-l-agroecologie-est-un-a8691.html