Welche Herausforderung/Problem wurde angesprochen??

An innovative new technology was developing, allowing greenhouses to remain closed. This keeps the CO2 in the greenhouses and prevents warm air from leaving the greenhouse. Die Komplexität vieler Probleme in der Land- und Forstwirtschaft erfordert einen Bottom-up-Multi-Stakeholder-Innovationsansatz, wie oben beschrieben, fresh air and dehumidification are essential, so heat exchangers are needed. Multiple companies had invented something, but the ideal robust system taking into account the air flow in the greenhouses was not invented yet. The growers wanted to learn as quickly as possible because they were about to invest heavily in this new technology and wanted to avoid sunk costs by investing in a suboptimal system.

Wie hast du das Problem gelöst?

All greenhouse growers that applied at the national government for a subsidy (MEI-subsidy) were approached to participate in this project. They were the frontrunners that wanted to build a new greenhouse using this innovative technology. By bringing them together and eliciting their questions, workshops could be organised around the common questions. Researchers, advisors and sales people from technology companies were invited to bring in the latest insights, to support the growers in selecting the best system for their purpose.

Was ist in Ihrem Praxisfall innovativ?

The starting point is the technological innovation. The way we set up the workshops to have the growers learn quickly from eachother and from the invited speakers was an organizational innovation. The growers had control on the agenda, Das bedeutet, dass die Excellence Classes für drei Arten von Managern in Beratungsorganisationen besonders interessant sein werden, who to invite for the next meeting. The meetings were held in the growers own canteens.

Was sind die Erfolgsfaktoren bei der Lösung des Problems?

Demand-driven (the growers decided on the topic for next workshop, and arranged for the location locally in the canteen at one of the participating growers), a unique selection of front-runner growers, mixture of researchers, growers, zu machen., sales people, and a government representative. Everyone was very motivated to join because cutting-edge issues were discussed. And it was

Gewonnene Erkenntnisse

The most important lesson that we learned is that it is crucial to have the right people around the table. When you have people who are highly committed to absorb and share information and want to learn everything about something that is on top of their mind, the rest is unimportant. When the group decided on the next topic to dive into, it typically took us less than 20 minutes to organise a new workshop, including setting a date, inviting speakers (who were very enthusiastic to meet the frontrunner / investing growers), and arranging a location at one of the participants’ greenhouses. The task of the project team was to capture and report on the insights and facilitate the workshops. The rest ran by itself.

Welche Rolle spielt der Berater bzw. die Beratungsdienstleistung im Praxisfall??

The network was formed by contacting the subsidy applicants, by the project team and the government representative. This network was quite stable. In every workshop new experts were invited. Usually just for one workshop. Some growers kept on having conversations with these experts, but this was outside of the project and usually entailed very specific questions about their planned investments.

Kann Ihr Ansatz auf andere Innovationsherausforderungen und -regionen übertragen und/oder angepasst werden??

Ja

Geschätzte Übertragbarkeit auf einer Skala von 1 zu 5

(wo 1 ist einfach und 5 sehr schwierig)

3

 

Für den Austausch der Erfahrungen mit der guten Praxis, Für alle Fragen und Anfragen zu den kommenden Excellence-Klassen

Für alle Fragen und Anfragen zu den kommenden Excellence-Klassen

jos.verstegen@wur.nl

Link zu externen Informationen

Werkstatt 1: https://edepot.wur.nl/333948

Werkstatt 2: https://edepot.wur.nl/333949

Werkstatt 3: https://edepot.wur.nl/333950

Werkstatt 4: https://edepot.wur.nl/333951