Welche Herausforderung/Problem wurde angesprochen??

Portugal is a major producer of corn, jedoch, the corn consumed as popcorn was

mostly imported from the USA, France and Spain, where Butterfly and Mushroom

varieties are widely produced for the food industry in the production of popcorn and

other snacks.

As one of the largest consumers of national popcorn, NOS Lusomundo Cinemas,

provided strong support and closely followed this project. For this cinema chain, das

production of popcorn in Portugal allows greater control in terms of quantity and

quality of production and also represents an opportunity to reduce the carbon

footprint of the star product of its cinemas: popcorn.

The consortium formed by Agromais, Agrotejo, Consulai and Prosense carried out,

within the Portuguese Rural Development Program – “Cooperation for

Innovation”, an innovation project that focused on the production of varieties of corn

to produce popcorns.

Interactive innovation focused on the entire value chain, from production, durch

transformation and logistics, to the final consumer.

Was sind die Erfolgsfaktoren bei der Lösung des Problems?

the need to diversify the offer by a producer organization, and the need to acquire ingredients in local markets by the industry; multi-actor approach, including consumer acceptance tests; close communication and dialogue between production and industry

Was waren die Hauptherausforderungen während des Innovationsprozesses?

Risk of poor consumer acceptance; new varieties failing to adapt to edaphoclimatic conditions;

Different agricultural, harvesting and storage practices in a product naturally produced for animal feed, which became for human consumption;

Much stricter food law in this new product

Welche Rolle spielt der Berater bzw. die Beratungsdienstleistung im Praxisfall??

Wissensbewusstsein und Austausch, Beratung, Beratung und Backtoping mit der Lösung komplexer Probleme, während des Innovationsprozesses und basierend auf den Anforderungen der Akteure und der Co-Konstruktion von Lösungen zur Verfügung gestellt werden, Networking -Erleichterung und Maklerage, Um Netzwerke zu organisieren oder zu stärken, Verbessern Sie die Beziehungen zwischen wichtigen Akteuren und um Dienste auszurichten, um sich gegenseitig ergänzen zu können, Enhancing/supporting access to resources by facilitating access to inputs, facilities and funding, Scaling up the innovation to increase the uptake by a broader group

Um Erfahrungen des praktischen Falls zu teilen, Für alle Fragen und Anfragen zu den kommenden Excellence-Klassen

Jorge Neves

jorge.neves@agromais.pt