Welche Herausforderung/Problem wurde angesprochen??
The sustainability of the resource. Minority varieties are varieties with very small cultivation areas, in some cases in danger of extinction and represent a percentage of less than 1% at the regional level.
It is important to address this problem, for the viability of the project in the first place, for environmental responsibility and biodiversity conservation and to promote innovation and sustainable development.
Wie hast du das Problem gelöst?
We propose to promote the demand, through its enhancement, for nurseries to produce vine plants of these varieties, since if we encourage their use by winegrowers we will have to be able to have genetic material for their plantation and thus expand the su
Was ist in Ihrem Praxisfall innovativ?
Development of innovative digital tools that facilitate information channels and consultation of databases of minority varieties with the aim of making up for these deficiencies that research projects on minority varieties already encounter. Design of a t
Was sind die Erfolgsfaktoren bei der Lösung des Problems?
Product quality: Excellence in flavor, aroma and unique characteristics.
Differentiation and authenticity, highlighting the uniqueness of minority grape varieties
Solid and targeted marketing strategy to provide information to consumers of these varieties
Gewonnene Erkenntnisse
We had to work on 3 aspects:
– Idea & Concept.
-Development.
– Testing & Den Vorsitz führt der PC.
Welche Rolle spielt der Berater bzw. die Beratungsdienstleistung im Praxisfall??
Advisors play a fundamental role with functions such as advice on variety selection, crop management, quality control and evaluation of the sustainability of the land.
Kann Ihr Ansatz auf andere Innovationsherausforderungen und -regionen übertragen und/oder angepasst werden??
Ja
Geschätzte Übertragbarkeit auf einer Skala von 1 zu 5
(wo 1 ist einfach und 5 sehr schwierig)
1
Für den Austausch der Erfahrungen mit der guten Praxis, Für alle Fragen und Anfragen zu den kommenden Excellence-Klassen
Silvia Fernández
hola@cowine.es
Link zu externen Informationen