Welche Herausforderung/Problem wurde angesprochen??
Im 2014 dairy farmers were faced with the removal of quotas presenting new strategic opportunities. Also other farmers with different enterprises are faced with the challenge of defining their objectives in the medium term and defining a strategy to achieve them.
Wie hast du das Problem gelöst?
I approached the UCD Michael Smurfit Business School with the aim of jointly devising a short, accredited, course in business strategy for farmers.
Was ist in Ihrem Praxisfall innovativ?
Teagasc, nor any other extension body, had previously partnered with a leading business school to deliver a QQI level 8 course in business strategy specifically targeted at farmers.
Was sind die Erfolgsfaktoren bei der Lösung des Problems?
Teagasc did not have sufficient in-house expertise in strategy formulation and related competencies to deliver a high-level course in business strategy. By working closely with the SBS to identify the needs of farmers and recruit them onto the course Teag
Gewonnene Erkenntnisse
Farmers are open to new types of learning (in this case Executive Education) and some will pay a significant fee to participate if convinced of the benefits. Testimonials from farmer participants are an excellent way to convince farmers to participate.
Welche Rolle spielt der Berater bzw. die Beratungsdienstleistung im Praxisfall??
Advisors have been recruited onto the course to act as mentors to 3/4 farmers on the course. Each farmer must complete their own unique strategic document for their own business to graduate from the course. The advisor’s role is to provide (limited) suppo
Kann Ihr Ansatz auf andere Innovationsherausforderungen und -regionen übertragen und/oder angepasst werden??
Ja
Geschätzte Übertragbarkeit auf einer Skala von 1 zu 5
(wo 1 ist einfach und 5 sehr schwierig)
3
Für den Austausch der Erfahrungen mit der guten Praxis, Für alle Fragen und Anfragen zu den kommenden Excellence-Klassen
Mark Moore
Mark.moore@teagasc.ie 00353874179131
Link zu externen Informationen