Welche Herausforderung/Problem wurde angesprochen??

We needed a name, an icone to gather all the agroecological actors of Occitania. Last years, we organized multiactors events as a multi-partners stand during an agricultural salon. We had 3 problems = 1-The structure that payed for the stand, was the one labeled on top of the stand. 2-The structures that were not attached to the Ecophyto plan, couldn’t be part of it. 3-All the different structures had their labels and the farmers were lost. So we needed a new label to gather everyone, to show during multiactors actions et to clarify the communication to the farmers.

Wie hast du das Problem gelöst?

We payed a communication company to find a name, a baseline and an icone that gather every agroecological actors of Occitania. They animated 3 interactives workshops and suggested few names and images. Following a vote, we had a logo that represents all the work we all do, the common aim and common message that gather us.

Was ist in Ihrem Praxisfall innovativ?

We created a label that gather all the agroecological actors of Occitania and rules of its use. All partner signed up and use it during multipartners actions.

Was sind die Erfolgsfaktoren bei der Lösung des Problems?

All the partners were invited to participate to the interactive workshops and all their points of view were taken to create this common label.

Gewonnene Erkenntnisse

When partners use the common label to communicate, we suggest them to add their own logo too, for example in small scale at the bottom, to be sure not to be forgotten.

Welche Rolle spielt der Berater bzw. die Beratungsdienstleistung im Praxisfall??

Advisers were involved in the interative workshops and votes to promote the farmers point of views.

Kann Ihr Ansatz auf andere Innovationsherausforderungen und -regionen übertragen und/oder angepasst werden??

Ja

Geschätzte Übertragbarkeit auf einer Skala von 1 zu 5

(wo 1 ist einfach und 5 sehr schwierig)

1

 

Für den Austausch der Erfahrungen mit der guten Praxis, Für alle Fragen und Anfragen zu den kommenden Excellence-Klassen

Lise ARDHUIN LAPORTE-RIOU

lise.ardhuin@occitanie.chambagri.fr

Link zu externen Informationen

https://draaf.occitanie.agriculture.gouv.fr/unisson-les-voies-de-l-agroecologie-est-un-a8691.html