What was the challenge/problem addressed?

We needed a name, an icone to gather all the agroecological actors of Occitania. Last years, we organized multiactors events as a multi-partners stand during an agricultural salon. We had 3 problems = 1-The structure that payed for the stand, was the one labeled on top of the stand. 2-The structures that were not attached to the Ecophyto plan, couldn’t be part of it. 3-All the different structures had their labels and the farmers were lost. So we needed a new label to gather everyone, to show during multiactors actions et to clarify the communication to the farmers.

Πώς λύσατε το πρόβλημα?

We payed a communication company to find a name, a baseline and an icone that gather every agroecological actors of Occitania. They animated 3 interactives workshops and suggested few names and images. Following a vote, we had a logo that represents all the work we all do, the common aim and common message that gather us.

Αυτό που είναι καινοτόμο στην πρακτική σας περίπτωση?

We created a label that gather all the agroecological actors of Occitania and rules of its use. All partner signed up and use it during multipartners actions.

Ποιοι είναι οι παράγοντες επιτυχίας στην επίλυση του προβλήματος?

All the partners were invited to participate to the interactive workshops and all their points of view were taken to create this common label.

Διδάγματα

When partners use the common label to communicate, we suggest them to add their own logo too, for example in small scale at the bottom, to be sure not to be forgotten.

What role does the advisor or advisory service play with the practical case?

Advisers were involved in the interative workshops and votes to promote the farmers point of views.

Μπορεί η προσέγγισή σας να μεταφερθεί ή/και να προσαρμοστεί για άλλες προκλήσεις και περιοχές καινοτομίας?

Ναί

Εκτιμώμενη δυνατότητα μεταφοράς σε κλίμακα από 1 ΜΕΤΑ ΜΕΣΗΜΒΡΙΑΣ 5

(όπου 1 είναι εύκολο και 5 πολύ δύσκολο)

1

 

Για την ανταλλαγή εμπειριών σχετικά με την καλή πρακτική, παρακαλώ επικοινωνήστε

Lise ARDHUIN LAPORTE-RIOU

lise.ardhuin@occitanie.chambagri.fr

Link to external information

Μετάβαση στο περιεχόμενο://draaf.occitanie.agriculture.gouv.fr/unisson-les-voies-de-l-agroecologie-est-un-a8691.html