¿Cuál fue el desafío/problema abordado??

We needed a name, an icone to gather all the agroecological actors of Occitania. Last years, we organized multiactors events as a multi-partners stand during an agricultural salon. We had 3 problems = 1-The structure that payed for the stand, was the one labeled on top of the stand. 2-The structures that were not attached to the Ecophyto plan, couldn’t be part of it. 3-All the different structures had their labels and the farmers were lost. So we needed a new label to gather everyone, to show during multiactors actions et to clarify the communication to the farmers.

¿Cómo resolviste el problema??

We payed a communication company to find a name, a baseline and an icone that gather every agroecological actors of Occitania. They animated 3 interactives workshops and suggested few names and images. Following a vote, we had a logo that represents all the work we all do, the common aim and common message that gather us.

¿Qué es innovador en su caso práctico??

We created a label that gather all the agroecological actors of Occitania and rules of its use. All partner signed up and use it during multipartners actions.

¿Cuáles son los factores de éxito para resolver el problema??

All the partners were invited to participate to the interactive workshops and all their points of view were taken to create this common label.

Lecciones aprendidas

When partners use the common label to communicate, we suggest them to add their own logo too, for example in small scale at the bottom, to be sure not to be forgotten.

¿Qué papel juega el asesor o servicio de asesoramiento con el caso práctico??

Advisers were involved in the interative workshops and votes to promote the farmers point of views.

¿Puede su enfoque ser transferido y / o adaptado para otros desafíos de innovación y regiones??

sí

Transferibilidad estimada en una escala de 1 Perspectivas de la formación organizada en Hungría sobre el tema de la innovación interactiva y la creación de redes 5

(dónde 1 es fácil y 5 muy dificil)

1

 

Por compartir la experiencia sobre la buena práctica., Para cualquier duda y consulta sobre las próximas clases de excelencia

Lise ARDHUIN LAPORTE-RIOU

lise.ardhuin@occitanie.chambagri.fr

Enlace a información externa

https://draaf.occitanie.agriculture.gouv.fr/unisson-les-voies-de-l-agroecologie-est-un-a8691.html