Quel a été le défi/problème abordé?

Dans 2014 dairy farmers were faced with the removal of quotas presenting new strategic opportunities. Also other farmers with different enterprises are faced with the challenge of defining their objectives in the medium term and defining a strategy to achieve them.

Comment as-tu résolu le problème?

I approached the UCD Michael Smurfit Business School with the aim of jointly devising a short, accredited, course in business strategy for farmers.

Ce qui est innovant dans votre cas pratique?

Teagasc, nor any other extension body, had previously partnered with a leading business school to deliver a QQI level 8 course in business strategy specifically targeted at farmers.

Quels sont les facteurs de succès pour résoudre le problème?

Teagasc did not have sufficient in-house expertise in strategy formulation and related competencies to deliver a high-level course in business strategy. By working closely with the SBS to identify the needs of farmers and recruit them onto the course Teag

Leçons apprises

Farmers are open to new types of learning (in this case Executive Education) and some will pay a significant fee to participate if convinced of the benefits. Testimonials from farmer participants are an excellent way to convince farmers to participate.

Quel rôle joue le conseiller ou le service de conseil dans le cas pratique?

Advisors have been recruited onto the course to act as mentors to 3/4 farmers on the course. Each farmer must complete their own unique strategic document for their own business to graduate from the course. The advisor’s role is to provide (limited) suppo

Votre approche peut-elle être transférée et/ou adaptée à d'autres défis d'innovation et régions?

Oui

Transférabilité estimée sur une échelle de 1 pour 5

(où 1 est facile et 5 très difficile)

3

Le moment est critique pour mettre fin à la culture de couverture et la disponibilité de la sertisseuse à rouleaux peut représenter un goulot d'étranglement, Pour toutes questions et demandes de renseignements sur les prochaines classes d'excellence

Mark Moore

Mark.moore@teagasc.ie 00353874179131

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