What was the challenge/problem addressed?

We needed a name, an icone to gather all the agroecological actors of Occitania. Last years, we organized multiactors events as a multi-partners stand during an agricultural salon. We had 3 problems = 1-The structure that payed for the stand, was the one labeled on top of the stand. 2-The structures that were not attached to the Ecophyto plan, couldn’t be part of it. 3-All the different structures had their labels and the farmers were lost. So we needed a new label to gather everyone, to show during multiactors actions et to clarify the communication to the farmers.

Comment as-tu résolu le problème?

We payed a communication company to find a name, a baseline and an icone that gather every agroecological actors of Occitania. They animated 3 interactives workshops and suggested few names and images. Following a vote, we had a logo that represents all the work we all do, the common aim and common message that gather us.

Ce qui est innovant dans votre cas pratique?

We created a label that gather all the agroecological actors of Occitania and rules of its use. All partner signed up and use it during multipartners actions.

Quels sont les facteurs de succès pour résoudre le problème?

All the partners were invited to participate to the interactive workshops and all their points of view were taken to create this common label.

Leçons apprises

When partners use the common label to communicate, we suggest them to add their own logo too, for example in small scale at the bottom, to be sure not to be forgotten.

What role does the advisor or advisory service play with the practical case?

Advisers were involved in the interative workshops and votes to promote the farmers point of views.

Votre approche peut-elle être transférée et/ou adaptée à d'autres défis d'innovation et régions?

Oui

Transférabilité estimée sur une échelle de 1 pour 5

(où 1 est facile et 5 très difficile)

1

 

Le moment est critique pour mettre fin à la culture de couverture et la disponibilité de la sertisseuse à rouleaux peut représenter un goulot d'étranglement, Pour toutes questions et demandes de renseignements sur les prochaines classes d'excellence

Lise ARDHUIN LAPORTE-RIOU

lise.ardhuin@occitanie.chambagri.fr

Link to external information

https://draaf.occitanie.agriculture.gouv.fr/unisson-les-voies-de-l-agroecologie-est-un-a8691.html