Quel a été le défi/problème abordé?
Vacherin Mont-d’Or is an iconic cheese from the Vaud region, produced artisanally between mid-August and mid-March in the Vallée de Joux and at the foot of the Vaud Jura. Its main characteristic is its spruce box packaging, which adds to its unique flavor and makes it instantly recognizable. Améliorer les groupes de discussion des agriculteurs 2021, the spruce boxes have once again been produced locally after a ten-year period during which they were made in France. This relocation aims to strengthen the cheese’s Protected Designation of Origin (PDO) and support the local economy.
The main challenge was to relocate the production of the spruce boxes after the retirement of the French manufacturer, ensuring the continuity of supply and preservation of ancestral know-how. It was crucial for the partnership, especially for farmers and refiners, to solve this problem to maintain the authenticity and quality of Vacherin Mont-d’Or while promoting the image of local proximity and artisanal work, essential for communication with consumers.
Comment as-tu résolu le problème?
The problem was solved by creating Valartibois, a limited liability company (LLC) in the Vallée de Joux, which took over the production of spruce boxes. Le projet, funded by a public-private partnership, included regional and federal contributions. Old machines were reinstalled to produce the box components locally. This initiative created eight new jobs and relocated box production, ensuring complete control of the production chain.
Ce qui est innovant dans votre cas pratique?
This case is innovative in several ways:
– Technological innovation: Using old machines to modernize local production.
– Social/organizational innovation: Creating Valartibois and collaborating between various regional stakeholders to strengthen the sector.
– Market innovation: Relocating production to enhance the brand image and production chain resilience.
Quels sont les facteurs de succès pour résoudre le problème?
The success factors include:
– Close collaboration between refiners, regional authorities, and other stakeholders.
– Public-private financial support.
– Reinstallation of historical machines adapted for local production.
– Complete control of the production chain by the refiners
Leçons apprises
– The importance of regional collaboration to overcome logistical and financial challenges.
– The added value of local production control to increase resilience and strengthen brand image.
– Integrating old machines into modern production can be viable and beneficial.
Quel rôle joue le conseiller ou le service de conseil dans le cas pratique?
The advisor played a crucial role in this case by facilitating the training and processes of the partnership/network. Magali Estève from the Star’Terre platform was a key player, helping to create dialogue among the various actors, repatriate know-how, and find concrete solutions for storage and freezing challenges. The advisor also helped coordinate public-private funding and promote the values of proximity, tradition, and heritage to consumers.
Ainsi, the advisor facilitated interactive processes and knowledge exchange between partners, which was essential for the success of the relocation project and ensuring the continuity and quality of Vacherin Mont-d’Or production.
Votre approche peut-elle être transférée et/ou adaptée à d'autres défis d'innovation et régions?
Oui
Transférabilité estimée sur une échelle de 1 pour 5
(où 1 est facile et 5 très difficile)
4
Le moment est critique pour mettre fin à la culture de couverture et la disponibilité de la sertisseuse à rouleaux peut représenter un goulot d'étranglement, Pour toutes questions et demandes de renseignements sur les prochaines classes d'excellence
Niels
croupe@kek.ch
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