Qual è stata la sfida/problema affrontato?

We needed a name, an icone to gather all the agroecological actors of Occitania. Last years, we organized multiactors events as a multi-partners stand during an agricultural salon. We had 3 problems = 1-The structure that payed for the stand, was the one labeled on top of the stand. 2-The structures that were not attached to the Ecophyto plan, couldn’t be part of it. 3-All the different structures had their labels and the farmers were lost. So we needed a new label to gather everyone, to show during multiactors actions et to clarify the communication to the farmers.

Come hai risolto il problema?

We payed a communication company to find a name, a baseline and an icone that gather every agroecological actors of Occitania. They animated 3 interactives workshops and suggested few names and images. Following a vote, we had a logo that represents all the work we all do, the common aim and common message that gather us.

Cosa c'è di innovativo nel tuo pratico caso?

We created a label that gather all the agroecological actors of Occitania and rules of its use. All partner signed up and use it during multipartners actions.

Quali sono i fattori di successo nella risoluzione del problema?

All the partners were invited to participate to the interactive workshops and all their points of view were taken to create this common label.

Lezioni imparate

When partners use the common label to communicate, we suggest them to add their own logo too, for example in small scale at the bottom, to be sure not to be forgotten.

Che ruolo gioca il consulente o il servizio di consulenza nel caso pratico??

Advisers were involved in the interative workshops and votes to promote the farmers point of views.

Il tuo approccio può essere trasferito e/o adattato per altre sfide e regioni dell'innovazione??

sì

Trasferibilità stimata su una scala da 1 a 5

(dove 1 è facile e 5 molto difficile)

1

 

La tempistica è fondamentale per terminare il raccolto di copertura e la disponibilità di piegatrici a rulli potrebbe rappresentare un collo di bottiglia, Per qualsiasi domanda e richiesta sulle prossime classi di eccellenza

Lise ARDHUIN LAPORTE-RIOU

lise.ardhuin@occitanie.chambagri.fr

Collegamento a informazioni esterne

https://draaf.occitanie.agriculture.gouv.fr/unisson-les-voies-de-l-agroecologie-est-un-a8691.html