Koks buvo iššūkis / problema?
The sustainability of the resource. Minority varieties are varieties with very small cultivation areas, in some cases in danger of extinction and represent a percentage of less than 1% at the regional level.
It is important to address this problem, for the viability of the project in the first place, for environmental responsibility and biodiversity conservation and to promote innovation and sustainable development.
Kaip išsprendei problemą?
We propose to promote the demand, through its enhancement, for nurseries to produce vine plants of these varieties, since if we encourage their use by winegrowers we will have to be able to have genetic material for their plantation and thus expand the su
Kas naujoviška jūsų praktiniu atveju?
Development of innovative digital tools that facilitate information channels and consultation of databases of minority varieties with the aim of making up for these deficiencies that research projects on minority varieties already encounter. Design of a t
Kokie yra sėkmės veiksniai sprendžiant problemą?
Product quality: Excellence in flavor, aroma and unique characteristics.
Differentiation and authenticity, highlighting the uniqueness of minority grape varieties
Solid and targeted marketing strategy to provide information to consumers of these varieties
Išmoktos pamokos
We had to work on 3 aspects:
– Idea & Concept.
-Development.
– Testing & Palaikymas.
Kokį vaidmenį praktikoje atlieka patarėjas ar patarėjų tarnyba?
Advisors play a fundamental role with functions such as advice on variety selection, crop management, quality control and evaluation of the sustainability of the land.
Ar jūsų požiūris gali būti perkeltas ir (arba) pritaikytas kitiems inovacijų iššūkiams ir regionams?
Taip
Numatomas perkeliamumas skalėje nuo 1 T19 5
(kur 1 yra lengvas ir 5 labai sunku)
1
Už dalijimąsi patirtimi apie gerą praktiką, prašau susisiekti
Silvia Fernández
hola@cowine.es
Nuoroda į išorinę informaciją