Koks buvo iššūkis / problema, kuri buvo sprendžiama? Kodėl partnerystei svarbu išspręsti problemą?

Ūkininkai ir platesnė žemės ūkio pramonė nesupranta, kas yra pagrindiniai komponentai, kad pieninių veršelių ir jautienos sistemos būtų pelningos ir tvarios.

 

Kaip išsprendei problemą? (Arba, jei jūsų praktinė byla vis dar nagrinėjama, kaip sprendžiate problemą?)

Teagasc Green Acres demonstracinio ūkio programa buvo įkurta m 2015 ir veikė du etapus po trejus metus. Programa turėjo 10 T19 12 demonstration farms that were implementing best practice in their dairy calf to beef enterprises through an intensive advisory service that was provided to them by Teagasc. They also received a large amount of advice and support from the six commercial companies that provided funding for the programme. The primary output from the programme was the production of a significant amount of knowledge transfer material that could be used by Teagasc staff (patarėjai / specialists / tyrinėtojai) and the industry to show all beef farmers how the uptake of technologies on their farms would lead to an increase in their profitability per hectare. This knowledge transfer material included a large number of articles for printing in the farming press, articles for publication on a digital farming news portal, technical factsheets for distribution to farmers, technical videos, open days to the public on the farms, discussion group days on the farms and the collection of a large amount of financial data on a number of different dairy calf to beef systems.

 

Kas naujoviška jūsų praktiniu atveju? (pvz. technologinės naujovės, naujas produktas ar paslauga, rinka

naujoves, socialinės/organizacinės naujovės ir kt.)

• Mėnesiniai Teagasc straipsniai Farming Independent (nacionalinis žemės ūkio laikraštis, turintis labai daug skaitytojų) nuo 2015 T19 2018 įvairiomis temomis, kurios turi įtakos pieninių veršelių pelningumui jautienos sistemoms.
• 3 – 4 farm walks per annum on participating demonstration farms.
• Training provided on dairy calf to beef topics to the staff of the commercial companies that helped to fund the programme.
• Training provided to Teagasc beef advisors on the key learnings that came from working with the demonstration farmers. This material could then be used with their own beef discussion groups and with individual clients.
• Regular updates on the lessons learnt from the programme in Teagasc monthly newsletters and in the Teagasc bi-monthly Today’s Farm magazine, both of which are distributed to 40,000 clients.
• In the second phase of the programme the digital farming news platform AgriLand was used considerably to transfer the knowledge generated within the programme to a wider audience of farmers. As an example in 2019 there were 62 online articles, 18 online videos and 450,000 recorded reads. Again this is a national agri-news online platform with a very large audience.
• In the second phase of the programme there were six fact sheets produced per annum on dairy calf to beef topics. Each fact sheet covered a relevant topic in detail across two A4 pages.

 

 

Kokie yra sėkmės veiksniai sprendžiant problemą?

• Pirmajame etape glaudžiai bendradarbiaujant su penkiomis komercinio finansavimo bendrovėmis (2015 -2018) programos ir šešių įmonių antrajame programos etape (2018 – 2021) Teagasc has built and improved the working relationship with each of these companies.
• The companies that were asked to contribute funding to the programme were all involved in supplying inputs to dairy calf to beef farmers and had technical expertise in their own areas of work. This included animal health, soil fertility, animal nutrition, animal breeding and the use of herbicides. This technical expertise was used throughout both phases of the programme with the demonstration farmers, at public farm walks, with Teagasc advisors and in some of the knowledge transfer material produced by the programme. By using this expertise it broadened the avenues through which the key messages of the programme were delivered.
• By working closer with the Farming Independent as media partner in the first phase and AgriLand in the second phase, the Teagasc staff working on the programme gained valuable experience on how best to use both these channels of agri-media to improve the dissemination of key technical messages to a wide audience of farmers.
• All six of the funders of the second phase of the Teagasc Green Acres programme have as a result of their successful involvement in the programme, signed up to fund a new dairy calf to beef campaign in Teagasc for a five year period (with increased funding) . This campaign is called the DairyBeef 500 campaign which is also under the umbrella of the new Teagasc Signpost Programme that involves commercial companies from across the agri-industry sponsoring a programme to encourage all Irish farmers to reduce Green House Gas (ŠESD) emissions. Without their involvement in two phases of the Teagasc Green Acres programme is it highly unlike that they would have become involved in either of these programmes.

Išmoktos pamokos.

– Reikia skirti laiko geriems darbams, kuriuos parodomuosiuose ūkiuose padarė tiek patarėjai, tiek ūkininkai, skleisti..
– Ūkininkai daug geriau reaguoja žiūrėdami trumpus vaizdo įrašus apie tai, kas vyksta demonstraciniuose ūkiuose, nei skaitydami didelius straipsnius.
– Trumpi dviejų puslapių informaciniai lapeliai puikiai tinka gana sudėtingoms sąvokoms paaiškinti, kai jie yra gerai padengti lentelėmis, grafikai, tekstas ir atitinkamos nuotraukos.
-Darbas su komercinėmis įmonėmis siekiant bendro tikslo naudingas tiek žinių perdavimo brokeriui, tiek komercinėms įmonėms. Yra daug sričių, kuriose galime bendradarbiauti, kad panaudotume savo stipriąsias puses ir patirtį, o tinklo elementas tiek patarėjams, dirbantiems programoje, tiek ūkininkams yra neįkainojamas..
– Internetinės skaitmeninės žiniasklaidos platformos, kuriose ūkininkams teikiami nemokami straipsniai, yra puikus būdas perduoti žinias, kai dirbame kartu.

Kokį vaidmenį jūsų praktikoje atlieka patarėjas ar patarėjų tarnyba?

Patarėjas ir patarėjų tarnyba vaidina pagrindinį vaidmenį mano pavyzdžio sėkmei. Patarėjas, kuris visą darbo dieną dirba programoje, yra raktas į inovacijų diegimą parodomuosiuose ūkiuose ir prasidėjus sklaidos procesui.. The local agricultural advisor in the area then uses the information generated on these farms and their success stories (as well as failure stories) to show this to the rest of their client list. This is how we multiply the impact of the demonstration farms across a very wide number of farms thorough the large number of local advisors who take advantage of the information generated.

Už dalijimąsi patirtimi apie gerą praktiką, prašau susisiekti

Pearse Kelly, pearse.kelly@teagasc.ie

https://www.teagasc.ie/animals/beef/demonstration-farms/previous-programmes/green-acres-calf-to-beef/