Koks buvo iššūkis / problema?

We needed a name, an icone to gather all the agroecological actors of Occitania. Last years, we organized multiactors events as a multi-partners stand during an agricultural salon. We had 3 problems = 1-The structure that payed for the stand, was the one labeled on top of the stand. 2-The structures that were not attached to the Ecophyto plan, couldn’t be part of it. 3-All the different structures had their labels and the farmers were lost. So we needed a new label to gather everyone, to show during multiactors actions et to clarify the communication to the farmers.

Kaip išsprendei problemą?

We payed a communication company to find a name, a baseline and an icone that gather every agroecological actors of Occitania. They animated 3 interactives workshops and suggested few names and images. Following a vote, we had a logo that represents all the work we all do, the common aim and common message that gather us.

Kas naujoviška jūsų praktiniu atveju?

We created a label that gather all the agroecological actors of Occitania and rules of its use. All partner signed up and use it during multipartners actions.

Kokie yra sėkmės veiksniai sprendžiant problemą?

All the partners were invited to participate to the interactive workshops and all their points of view were taken to create this common label.

Išmoktos pamokos

When partners use the common label to communicate, we suggest them to add their own logo too, for example in small scale at the bottom, to be sure not to be forgotten.

Kokį vaidmenį praktikoje atlieka patarėjas ar patarėjų tarnyba?

Advisers were involved in the interative workshops and votes to promote the farmers point of views.

Ar jūsų požiūris gali būti perkeltas ir (arba) pritaikytas kitiems inovacijų iššūkiams ir regionams?

Taip

Numatomas perkeliamumas skalėje nuo 1 T19 5

(kur 1 yra lengvas ir 5 labai sunku)

1

 

Už dalijimąsi patirtimi apie gerą praktiką, prašau susisiekti

Lise ARDHUIN LAPORTE-RIOU

lise.ardhuin@occitanie.chambagri.fr

Nuoroda į išorinę informaciją

https://draaf.occitanie.agriculture.gouv.fr/unisson-les-voies-de-l-agroecologie-est-un-a8691.html