Kāds bija izaicinājums/problēma, kas tika risināta? Kāpēc partnerībai ir svarīgi atrisināt problēmu??

Zemnieku un plašākas lauksaimniecības nozares nepietiekama izpratne par to, kādi ir galvenie komponenti, lai piena teļu un liellopu gaļas sistēmas būtu rentablas un ilgtspējīgas.

 

Kā jūs atrisinājāt problēmu? (Vai arī, ja jūsu praktiskā lieta joprojām tiek izskatīta, kā jūs risināt problēmu?)

gadā tika izveidota Teagasc Green Acres demonstrācijas saimniecības programma 2015 un darbojās divas fāzes pa trīs gadiem. Programmā bija 10 Ļoti svarīga būs arī Štīrijas Lauksaimniecības kameras loma pēc projekta beigām, lai rezultātus izplatītu pēc iespējas plašāk 12 demonstration farms that were implementing best practice in their dairy calf to beef enterprises through an intensive advisory service that was provided to them by Teagasc. They also received a large amount of advice and support from the six commercial companies that provided funding for the programme. The primary output from the programme was the production of a significant amount of knowledge transfer material that could be used by Teagasc staff (tīklā / specialists / pētniekiem) and the industry to show all beef farmers how the uptake of technologies on their farms would lead to an increase in their profitability per hectare. This knowledge transfer material included a large number of articles for printing in the farming press, articles for publication on a digital farming news portal, technical factsheets for distribution to farmers, technical videos, open days to the public on the farms, discussion group days on the farms and the collection of a large amount of financial data on a number of different dairy calf to beef systems.

 

Kas ir novatorisks jūsu praktiskajā gadījumā? (piem. tehnoloģiskās inovācijas, jaunu produktu vai pakalpojumu, tirgus

jauninājumiem, un citās jomās)

• Ikmēneša Teagaska raksti izdevumā Farming Independent (nacionālais lauksaimniecības laikraksts ar ļoti lielu lasītāju loku) no 2015 Ļoti svarīga būs arī Štīrijas Lauksaimniecības kameras loma pēc projekta beigām, lai rezultātus izplatītu pēc iespējas plašāk 2018 par dažādām tēmām, kas ietekmē piena teļu un liellopu gaļas sistēmu rentabilitāti.
• 3 – 4 farm walks per annum on participating demonstration farms.
• Training provided on dairy calf to beef topics to the staff of the commercial companies that helped to fund the programme.
• Training provided to Teagasc beef advisors on the key learnings that came from working with the demonstration farmers. This material could then be used with their own beef discussion groups and with individual clients.
• Regular updates on the lessons learnt from the programme in Teagasc monthly newsletters and in the Teagasc bi-monthly Today’s Farm magazine, both of which are distributed to 40,000 clients.
• In the second phase of the programme the digital farming news platform AgriLand was used considerably to transfer the knowledge generated within the programme to a wider audience of farmers. As an example in 2019 there were 62 online articles, 18 online videos and 450,000 recorded reads. Again this is a national agri-news online platform with a very large audience.
• In the second phase of the programme there were six fact sheets produced per annum on dairy calf to beef topics. Each fact sheet covered a relevant topic in detail across two A4 pages.

 

 

Kādi ir veiksmes faktori problēmas risināšanā?

• Pirmajā posmā cieši sadarbojoties ar pieciem komerciālā finansējuma uzņēmumiem (2015 -2018) programmā un sešiem uzņēmumiem programmas otrajā posmā (2018 – 2021) Teagasc has built and improved the working relationship with each of these companies.
• The companies that were asked to contribute funding to the programme were all involved in supplying inputs to dairy calf to beef farmers and had technical expertise in their own areas of work. This included animal health, soil fertility, animal nutrition, animal breeding and the use of herbicides. This technical expertise was used throughout both phases of the programme with the demonstration farmers, at public farm walks, with Teagasc advisors and in some of the knowledge transfer material produced by the programme. By using this expertise it broadened the avenues through which the key messages of the programme were delivered.
• By working closer with the Farming Independent as media partner in the first phase and AgriLand in the second phase, the Teagasc staff working on the programme gained valuable experience on how best to use both these channels of agri-media to improve the dissemination of key technical messages to a wide audience of farmers.
• All six of the funders of the second phase of the Teagasc Green Acres programme have as a result of their successful involvement in the programme, signed up to fund a new dairy calf to beef campaign in Teagasc for a five year period (with increased funding) . This campaign is called the DairyBeef 500 campaign which is also under the umbrella of the new Teagasc Signpost Programme that involves commercial companies from across the agri-industry sponsoring a programme to encourage all Irish farmers to reduce Green House Gas (SEG) emissions. Without their involvement in two phases of the Teagasc Green Acres programme is it highly unlike that they would have become involved in either of these programmes.

Gūtās mācības.

– Jāatvēl laiks, lai izplatītu labo darbu, ko paraugsaimniecībās panākuši gan konsultanti, gan zemnieki..
– Lauksaimnieki daudz labāk reaģē uz īsu video par to, kas notiek demonstrācijas saimniecībās, nekā lasot lielus rakstus.
– Īsas divu lappušu faktu lapas lieliski noder, lai izskaidrotu salīdzinoši sarežģītus jēdzienus, kad tie ir labi pārklāti ar tabulām, grafiki, tekstu un atbilstošas ​​fotogrāfijas.
-Darbs ar komercsabiedrībām kopīga mērķa sasniegšanai nāk par labu gan zināšanu pārneses brokerim, gan komercsabiedrībām. Ir daudzas jomas, kurās varam sadarboties, lai izmantotu savas stiprās puses un zināšanas, un tīkla elements gan programmā strādājošajiem konsultantiem, gan lauksaimniekiem ir nenovērtējams..
– Tiešsaistes digitālo mediju platformas, kas lauksaimniekiem nodrošina bezmaksas rakstus, ir lieliska zināšanu nodošanas metode, kad mēs strādājam kopā.

Kādu lomu spēlē padomdevējs vai konsultāciju dienests jūsu praktiskajā lietā??

Padomdevējam un padomdevēja dienestam ir galvenā loma mana piemēra panākumos. Padomnieks, kas strādā pie programmas pilnas slodzes, ir galvenais, lai inovācijas tiktu ieviestas demonstrācijas saimniecībās un uzsāktu izplatīšanas procesu. The local agricultural advisor in the area then uses the information generated on these farms and their success stories (as well as failure stories) to show this to the rest of their client list. This is how we multiply the impact of the demonstration farms across a very wide number of farms thorough the large number of local advisors who take advantage of the information generated.

Par dalīšanos pieredzē par labo praksi, lūdzu sazinieties

Pearse Kelly, pearse.kelly@teagasc.ie

https://www.teagasc.ie/animals/beef/demonstration-farms/previous-programmes/green-acres-calf-to-beef/