Koji je izazov/problem bio riješen?
The sustainability of the resource. Minority varieties are varieties with very small cultivation areas, in some cases in danger of extinction and represent a percentage of less than 1% at the regional level.
It is important to address this problem, for the viability of the project in the first place, for environmental responsibility and biodiversity conservation and to promote innovation and sustainable development.
Kako ste riješili problem?
We propose to promote the demand, through its enhancement, for nurseries to produce vine plants of these varieties, since if we encourage their use by winegrowers we will have to be able to have genetic material for their plantation and thus expand the su
Ono što je inovativno u vašem praktičnom slučaju?
Development of innovative digital tools that facilitate information channels and consultation of databases of minority varieties with the aim of making up for these deficiencies that research projects on minority varieties already encounter. Design of a t
Koji su čimbenici uspjeha u rješavanju problema?
Product quality: Excellence in flavor, aroma and unique characteristics.
Differentiation and authenticity, highlighting the uniqueness of minority grape varieties
Solid and targeted marketing strategy to provide information to consumers of these varieties
Naučene lekcije
We had to work on 3 aspects:
– Idea & Concept.
-Development.
– Testing & Podrška.
Kakvu ulogu ima savjetnik ili savjetodavna služba u praktičnom slučaju?
Advisors play a fundamental role with functions such as advice on variety selection, crop management, quality control and evaluation of the sustainability of the land.
Može li se vaš pristup prenijeti i/ili prilagoditi drugim inovacijskim izazovima i regijama?
Da
Procijenjena prenosivost na ljestvici od 1 Consulai_i2connect_Horizon2020+logo_1 5
(gdje 1 je lako i 5 vrlo teško)
1
Za razmjenu iskustava o dobroj praksi, molimo kontaktirajte
Silvia Fernández
hola@cowine.es
Link na vanjske informacije