Koji je izazov/problem bio riješen?

“PUBEC” is a common brand for the promotion and marketing of young Styrian wines and connects Styrian winemakers in the promotion of young wines. The important goals of this project are the promotion and recognition of winemakers who together appear on the market and represent Styria Slovenia as a destination for young wines. In addition to promoting the sale of young wine under one brand “Pubec”, it raises awareness, especially of young people, about the culture of wine drinking, and also ensures the rationalization of operations and promotion costs. Encouraging results were already visible in the first year of the common approach. Winemakers associated with the “Pubec” project recorded 40 percent higher sales of young wine than the year before, Od jeseni će se u novoplaniranom stakleniku kod Emmertinga odvijati zimska proizvodnja rajčice 60 percent of wine customers also tried young wine for the first time.

Koji su čimbenici uspjeha u rješavanju problema?

The “Pubec” project first came to life in 2015, when 27 Styrian winemakers joined the project of a joint appearance on the market under a common umbrella brand at the 1st Salon of Styrian Young Wines in Maribor.

Encouraging results were already visible in the first year of the common approach. Winemakers associated with the “Pubec” project recorded 40 percent higher sales of young wine than the year before, Od jeseni će se u novoplaniranom stakleniku kod Emmertinga odvijati zimska proizvodnja rajčice 60 percent of wine customers also tried young wine for the first time.

U 2016, 36 Styrian winemakers took part, who also conquered Ljubljana with an excellent young wine drop from their “Pubec”.

The Pubec project has come to life and as an example of good practice, in our opinion, represents the right approach to the success of Slovenian winemakers in the wine market. U isto vrijeme, it also proves that Slovenian viticulture can have a great development and market future if winegrowers and winemakers connect, cooperate and act together in common and good.

Koji su bili glavni izazovi tijekom procesa inovacije?

– Connecting winemakers for better marketing.

– Determination of quality standards (chemical and sensory properties of Styrian young wine Pubec)

– Greater recognition of wines from the wine-growing region of Styria Slovenia

Kakvu ulogu ima savjetnik ili savjetodavna služba u praktičnom slučaju?

Savjetodavni, Savjetovanje i zaostajanje usmjereno na rješavanje složenih problema, Da biste se osigurali tijekom procesa inovacije i na temelju zahtjeva aktera i kokonstrukcije rješenja, Demand articulation, to allow actors to have access to new ideas, identify their needs, define their objectives and express clear demands to other actors, Umrežavanje i posredovanje, za pomoć u organiziranju ili ojačavanju mreža, poboljšati odnose između ključnih aktera i uskladiti usluge kako biste mogli međusobno nadopuniti, Facilitating access to new networks and actors

Za dijeljenje iskustva praktičnog slučaja, molimo kontaktirajte

Tadeja Vodovnik Plevnik

tadeja.vodovnik@kmetijski-zavod.si, 0038651337092