Transfer Plan of Occitania – Creation et gathering around a commun label

Mi volt a megoldott kihívás/probléma?

We needed a name, an icone to gather all the agroecological actors of Occitania. Last years, we organized multiactors events as a multi-partners stand during an agricultural salon. We had 3 problems = 1-The structure that payed for the stand, was the one labeled on top of the stand. 2-The structures that were not attached to the Ecophyto plan, couldn’t be part of it. 3-All the different structures had their labels and the farmers were lost. So we needed a new label to gather everyone, to show during multiactors actions et to clarify the communication to the farmers.

Hogyan oldotta meg a problémát?

We payed a communication company to find a name, a baseline and an icone that gather every agroecological actors of Occitania. They animated 3 interactives workshops and suggested few names and images. Following a vote, we had a logo that represents all the work we all do, the common aim and common message that gather us.

Mi az innovatív a gyakorlati esetben?

We created a label that gather all the agroecological actors of Occitania and rules of its use. All partner signed up and use it during multipartners actions.

Melyek a sikertényezők a probléma megoldásában?

All the partners were invited to participate to the interactive workshops and all their points of view were taken to create this common label.

Tanulságok

When partners use the common label to communicate, we suggest them to add their own logo too, for example in small scale at the bottom, to be sure not to be forgotten.

Milyen szerepet játszik a tanácsadó vagy tanácsadó szolgálat a gyakorlati ügyben?

Advisers were involved in the interative workshops and votes to promote the farmers point of views.

Áthelyezhető -e és/vagy alkalmazható -e más innovációs kihívásokhoz és régiókhoz?

Igen

Becsült átruházhatóság skálán 1 nak nek 5

(Becsült átruházhatóság skálán 1 Becsült átruházhatóság skálán 5 Becsült átruházhatóság skálán)

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A jó gyakorlatról szerzett tapasztalatok megosztásáért, Bármilyen kérdés és kérdés esetén a közelgő kiválósági órákkal kapcsolatban

Lise ARDHUIN LAPORTE-RIOU

lise.ardhuin@occitanie.chambagri.fr

Hivatkozás külső információkhoz

https://draaf.occitanie.agriculture.gouv.fr/unisson-les-voies-de-l-agroecologie-est-un-a8691.html