Qual foi o desafio/problema abordado?
Observations shows that small agricultural businesses are lacking targeted long-term support in business development and transition to next level of growth. Existing business incubators support and advise all start-ups except agricultural businesses. As oldest (established on 1991) and largest advisory service provider in Latvia who is working with all type of agriculture businesses, Centro de Consultoria e Treinamento Rural da Letônia (LRATC) has noticed that small agricultural businesses have short-term thinking and many of them are not able to set up long-term vision, targets and do not have a know-how in using only those resources they are obtaining. After small scale experiments LRATC decided to start pilot project of incubator for agricultural businesses. The aim of the incubator is to provide comprehensive support to small and medium agricultural businesses in order to broaden their level of knowledge and awareness about existing technical solutions, sector innovations, market needs and possibilities. To reach the main objective of the incubation process – support agricultural businesses in their development and growth, thorough coaching is provided.
Como você resolveu o problema?
As the largest agricultural advisory service provider LRATC finds it crucial to help small and medium agricultural businesses to find a ways to become more profitable by working more efficiently, environmental friendly, finding innovative solutions, and l
O que há de inovador no seu caso prático?
Innovation is the collaborative method itself, and attracting a business couch to every client/ businessmen in the project. All expert advice is provided individually and is subordinated to the development and vision of the farmer’s business, taking into
Quais são os fatores de sucesso na resolução do problema?
The success factor is the individual approach, a targeted support method (with a deeper view as before), long-term cooperation with each farmer, and experts involvement and advising which arrives directly from the overall farmer’s vision of the outcome (c
Lições aprendidas
1) As the method is new, it is hard to convince farmers that they need the incubation process, that it will bring more positive aspects than negative.
2) Farmers are skeptical and are not ready for this method. They are not ready to admit that they lack knowledge in building and running successful agricultural business.
3) It is hard for clients (and experts as well) that they cannot see the immediate results, as sometimes it is just confidence of new point of view they have obtained. These results are not measurable. Farmer discovers that something has shifted only after a while.
4) It is hard to build a trust among client and experts/ coaches. If the first impression is bad client starts hiding important information about the existing situation and it is nearly impossible to provide targeted help.
5) It takes time to set up experts team and get it working smoothly. They need to taught how to work in one team and trust each other.
6) Experts need to be trained in coaching methods.
7) It takes time to change a habits and thinking.
Qual o papel do consultor ou serviço de consultoria no caso prático?
The Advisory Service is the creator of a method and incubator, which both addresses and motivates farmers to participate in the project and leads the whole project, and provides business coaches and part of experts.
Sua abordagem pode ser transferida e / ou adaptada para outros desafios de inovação e regiões?
sim
Transferibilidade estimada em uma escala de 1 Ir para o conteúdo 5
(Onde 1 é fácil e 5 muito difícil)
3
Por compartilhar a experiência sobre as boas práticas, entre em contato
Janis Rudzutaks
janis.rudzutaks@llkc.lv
Link para informações externas