Qual foi o desafio/problema abordado?
The sustainability of the resource. Minority varieties are varieties with very small cultivation areas, in some cases in danger of extinction and represent a percentage of less than 1% at the regional level.
It is important to address this problem, for the viability of the project in the first place, for environmental responsibility and biodiversity conservation and to promote innovation and sustainable development.
Como você resolveu o problema?
We propose to promote the demand, through its enhancement, for nurseries to produce vine plants of these varieties, since if we encourage their use by winegrowers we will have to be able to have genetic material for their plantation and thus expand the su
O que há de inovador no seu caso prático?
Development of innovative digital tools that facilitate information channels and consultation of databases of minority varieties with the aim of making up for these deficiencies that research projects on minority varieties already encounter. Design of a t
Quais são os fatores de sucesso na resolução do problema?
Product quality: Excellence in flavor, aroma and unique characteristics.
Differentiation and authenticity, highlighting the uniqueness of minority grape varieties
Solid and targeted marketing strategy to provide information to consumers of these varieties
Lições aprendidas
We had to work on 3 aspects:
– Idea & Concept.
-Development.
– Testing & Apoio, suporte.
Qual o papel do consultor ou serviço de consultoria no caso prático?
Advisors play a fundamental role with functions such as advice on variety selection, crop management, quality control and evaluation of the sustainability of the land.
Sua abordagem pode ser transferida e / ou adaptada para outros desafios de inovação e regiões?
sim
Transferibilidade estimada em uma escala de 1 Ir para o conteúdo 5
(Onde 1 é fácil e 5 muito difícil)
1
Por compartilhar a experiência sobre as boas práticas, entre em contato
Silvia Fernández
hola@cowine.es
Link para informações externas