Qual foi o desafio/problema abordado?
Dentro 2014 dairy farmers were faced with the removal of quotas presenting new strategic opportunities. Also other farmers with different enterprises are faced with the challenge of defining their objectives in the medium term and defining a strategy to achieve them.
Como você resolveu o problema?
I approached the UCD Michael Smurfit Business School with the aim of jointly devising a short, accredited, course in business strategy for farmers.
O que há de inovador no seu caso prático?
Teagasc, nor any other extension body, had previously partnered with a leading business school to deliver a QQI level 8 course in business strategy specifically targeted at farmers.
Quais são os fatores de sucesso na resolução do problema?
Teagasc did not have sufficient in-house expertise in strategy formulation and related competencies to deliver a high-level course in business strategy. By working closely with the SBS to identify the needs of farmers and recruit them onto the course Teag
Lições aprendidas
Farmers are open to new types of learning (in this case Executive Education) and some will pay a significant fee to participate if convinced of the benefits. Testimonials from farmer participants are an excellent way to convince farmers to participate.
Qual o papel do consultor ou serviço de consultoria no caso prático?
Advisors have been recruited onto the course to act as mentors to 3/4 farmers on the course. Each farmer must complete their own unique strategic document for their own business to graduate from the course. The advisor’s role is to provide (limited) suppo
Sua abordagem pode ser transferida e / ou adaptada para outros desafios de inovação e regiões?
sim
Transferibilidade estimada em uma escala de 1 Ir para o conteúdo 5
(Onde 1 é fácil e 5 muito difícil)
3
Por compartilhar a experiência sobre as boas práticas, entre em contato
Mark Moore
Mark.moore@teagasc.ie 00353874179131
Link para informações externas