Qual foi o desafio/problema abordado?

We needed a name, an icone to gather all the agroecological actors of Occitania. Last years, we organized multiactors events as a multi-partners stand during an agricultural salon. We had 3 problems = 1-The structure that payed for the stand, was the one labeled on top of the stand. 2-The structures that were not attached to the Ecophyto plan, couldn’t be part of it. 3-All the different structures had their labels and the farmers were lost. So we needed a new label to gather everyone, to show during multiactors actions et to clarify the communication to the farmers.

Como você resolveu o problema?

We payed a communication company to find a name, a baseline and an icone that gather every agroecological actors of Occitania. They animated 3 interactives workshops and suggested few names and images. Following a vote, we had a logo that represents all the work we all do, the common aim and common message that gather us.

O que há de inovador no seu caso prático?

We created a label that gather all the agroecological actors of Occitania and rules of its use. All partner signed up and use it during multipartners actions.

Quais são os fatores de sucesso na resolução do problema?

All the partners were invited to participate to the interactive workshops and all their points of view were taken to create this common label.

Lições aprendidas

When partners use the common label to communicate, we suggest them to add their own logo too, for example in small scale at the bottom, to be sure not to be forgotten.

Qual o papel do consultor ou serviço de consultoria no caso prático?

Advisers were involved in the interative workshops and votes to promote the farmers point of views.

Sua abordagem pode ser transferida e / ou adaptada para outros desafios de inovação e regiões?

sim

Transferibilidade estimada em uma escala de 1 Ir para o conteúdo 5

(Onde 1 é fácil e 5 muito difícil)

1

 

Por compartilhar a experiência sobre as boas práticas, entre em contato

Lise ARDHUIN LAPORTE-RIOU

lise.ardhuin@occitanie.chambagri.fr

Link para informações externas

https://draaf.occitanie.agriculture.gouv.fr/unisson-les-voies-de-l-agroecologie-est-un-a8691.html