Teagasc/UCD Michael Smurfit Business School course in business strategy for farmers

Kaj je bil obravnavani izziv/problem?

V 2014 dairy farmers were faced with the removal of quotas presenting new strategic opportunities. Also other farmers with different enterprises are faced with the challenge of defining their objectives in the medium term and defining a strategy to achieve them.

Kako ste rešili problem?

I approached the UCD Michael Smurfit Business School with the aim of jointly devising a short, accredited, course in business strategy for farmers.

Kaj je v vašem praktičnem primeru inovativno?

Teagasc, nor any other extension body, had previously partnered with a leading business school to deliver a QQI level 8 course in business strategy specifically targeted at farmers.

Kateri so dejavniki uspeha pri reševanju problema?

Teagasc did not have sufficient in-house expertise in strategy formulation and related competencies to deliver a high-level course in business strategy. By working closely with the SBS to identify the needs of farmers and recruit them onto the course Teag

Naučena lekcija

Farmers are open to new types of learning (in this case Executive Education) and some will pay a significant fee to participate if convinced of the benefits. Testimonials from farmer participants are an excellent way to convince farmers to participate.

Kakšno vlogo ima svetovalec ali svetovalna služba pri praktičnem primeru?

Advisors have been recruited onto the course to act as mentors to 3/4 farmers on the course. Each farmer must complete their own unique strategic document for their own business to graduate from the course. The advisor’s role is to provide (limited) suppo

Ali je mogoče vaš pristop prenesti in/ali prilagoditi drugim inovacijskim izzivom in regijam?

da

kar je povzročilo napetosti z raziskavo 1 kar je povzročilo napetosti z raziskavo 5

(kar je povzročilo napetosti z raziskavo 1 kar je povzročilo napetosti z raziskavo 5 kar je povzročilo napetosti z raziskavo)

3

Za izmenjavo izkušenj o dobri praksi, prosim kontaktirajte

Mark Moore

Mark.moore@teagasc.ie 00353874179131

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