Kaj je bil obravnavani izziv/problem?

We needed a name, an icone to gather all the agroecological actors of Occitania. Last years, we organized multiactors events as a multi-partners stand during an agricultural salon. We had 3 problems = 1-The structure that payed for the stand, was the one labeled on top of the stand. 2-The structures that were not attached to the Ecophyto plan, couldn’t be part of it. 3-All the different structures had their labels and the farmers were lost. So we needed a new label to gather everyone, to show during multiactors actions et to clarify the communication to the farmers.

Kako ste rešili problem?

We payed a communication company to find a name, a baseline and an icone that gather every agroecological actors of Occitania. They animated 3 interactives workshops and suggested few names and images. Following a vote, we had a logo that represents all the work we all do, the common aim and common message that gather us.

Kaj je v vašem praktičnem primeru inovativno?

We created a label that gather all the agroecological actors of Occitania and rules of its use. All partner signed up and use it during multipartners actions.

Kateri so dejavniki uspeha pri reševanju problema?

All the partners were invited to participate to the interactive workshops and all their points of view were taken to create this common label.

Naučena lekcija

When partners use the common label to communicate, we suggest them to add their own logo too, for example in small scale at the bottom, to be sure not to be forgotten.

Kakšno vlogo ima svetovalec ali svetovalna služba pri praktičnem primeru?

Advisers were involved in the interative workshops and votes to promote the farmers point of views.

Ali je mogoče vaš pristop prenesti in/ali prilagoditi drugim inovacijskim izzivom in regijam?

da

kar je povzročilo napetosti z raziskavo 1 kar je povzročilo napetosti z raziskavo 5

(kar je povzročilo napetosti z raziskavo 1 kar je povzročilo napetosti z raziskavo 5 kar je povzročilo napetosti z raziskavo)

1

 

Za izmenjavo izkušenj o dobri praksi, prosim kontaktirajte

Lise ARDHUIN LAPORTE-RIOU

lise.ardhuin@occitanie.chambagri.fr

Povezava do zunanjih informacij

https://draaf.occitanie.agriculture.gouv.fr/unisson-les-voies-de-l-agroecologie-est-un-a8691.html