What was the challenge/problem addressed?
The sustainability of the resource. Minority varieties are varieties with very small cultivation areas, in some cases in danger of extinction and represent a percentage of less than 1% at the regional level.
It is important to address this problem, for the viability of the project in the first place, for environmental responsibility and biodiversity conservation and to promote innovation and sustainable development.
How did you solve the problem?
We propose to promote the demand, through its enhancement, for nurseries to produce vine plants of these varieties, since if we encourage their use by winegrowers we will have to be able to have genetic material for their plantation and thus expand the su
What is innovative in your practical case?
Development of innovative digital tools that facilitate information channels and consultation of databases of minority varieties with the aim of making up for these deficiencies that research projects on minority varieties already encounter. Design of a t
What are the success factors in solving the problem?
Product quality: Excellence in flavor, aroma and unique characteristics.
Differentiation and authenticity, highlighting the uniqueness of minority grape varieties
Solid and targeted marketing strategy to provide information to consumers of these varieties
Lessons learned
We had to work on 3 aspects:
– Idea & Concept.
-Development.
– Testing & Support.
What role does the advisor or advisory service play with the practical case?
Advisors play a fundamental role with functions such as advice on variety selection, crop management, quality control and evaluation of the sustainability of the land.
Can your approach be transferred and/or adapted for other innovation challenges and regions?
Yes
Estimated transferability on a scale from 1 to 5
(where 1 is easy and 5 very difficult)
1
For sharing the experience on the good practice, please contact
Silvia Fernández
hola@cowine.es
Link to external information