What was the challenge/problem addressed?
In 2014 dairy farmers were faced with the removal of quotas presenting new strategic opportunities. Also other farmers with different enterprises are faced with the challenge of defining their objectives in the medium term and defining a strategy to achieve them.
How did you solve the problem?
I approached the UCD Michael Smurfit Business School with the aim of jointly devising a short, accredited, course in business strategy for farmers.
What is innovative in your practical case?
Teagasc, nor any other extension body, had previously partnered with a leading business school to deliver a QQI level 8 course in business strategy specifically targeted at farmers.
What are the success factors in solving the problem?
Teagasc did not have sufficient in-house expertise in strategy formulation and related competencies to deliver a high-level course in business strategy. By working closely with the SBS to identify the needs of farmers and recruit them onto the course Teag
Lessons learned
Farmers are open to new types of learning (in this case Executive Education) and some will pay a significant fee to participate if convinced of the benefits. Testimonials from farmer participants are an excellent way to convince farmers to participate.
What role does the advisor or advisory service play with the practical case?
Advisors have been recruited onto the course to act as mentors to 3/4 farmers on the course. Each farmer must complete their own unique strategic document for their own business to graduate from the course. The advisor’s role is to provide (limited) suppo
Can your approach be transferred and/or adapted for other innovation challenges and regions?
Yes
Estimated transferability on a scale from 1 to 5
(where 1 is easy and 5 very difficult)
3
For sharing the experience on the good practice, please contact
Mark Moore
Mark.moore@teagasc.ie 00353874179131
Link to external information